# Casel

> Casel is the language-first AI creation stack for global entrepreneurs, starting with professional websites built from an idea in your strongest language.

Casel is building the language-first AI creation stack for global entrepreneurs.
The V1 product turns an idea described in one supported language into a responsive
website preview in the language chosen for its intended audience.

## Key facts

- What it is today: a prompt-to-responsive-preview website generator.
- Who it is for: emerging global entrepreneurs, creators, independent experts and
  small teams whose strongest thinking may be in a different language from their market.
- Supported website locales: English, German, French, Spanish, Indonesian,
  Japanese, Korean, Hindi, Simplified Chinese, Malay and Tamil.
- Language model: prompt language and website language are separate choices.
- Entry offer: $2.99 once for one website build; no subscription starts automatically.
- Paid plans: Starter and Premium add ongoing credits and broader business tools;
  inclusions differ by plan and are listed on the live pricing page.
- Position: the language someone speaks should never limit what they can build or
  which market they can reach.

## Pages

- [Home](https://getcasel.com/): what Casel does, examples, how it works, what gets built.
- [Pricing](https://getcasel.com/pricing): the one-time build and monthly plans, with a feature-by-feature comparison.
- [Manifesto](https://getcasel.com/manifesto): "Build in the language you dream in" — why an English-first internet mistakes fluency for competence, and why Casel starts in your language instead of translating into it.
- [Notes](https://getcasel.com/blog): practical guides — making a website with AI, what a small business website costs, building in your own language — plus working notes on tokenisation, typesetting, evaluation and AEO.
- [Privacy](https://getcasel.com/privacy): how Casel handles accounts, project content, AI providers, payments, retention and user rights.
- [Terms](https://getcasel.com/terms): the terms for accounts, purchases, delivery, subscriptions, generated output and acceptable use.
- [Refund policy](https://getcasel.com/refunds): when a payment is returned and when it is not — the $2.99 build is final once the site is generated, plans carry a fourteen-day money-back guarantee, and a payment that produced no site is refunded.

## Languages

This marketing site is published in the following languages and each page carries
reciprocal hreflang annotations.

- English (en): https://getcasel.com/
- Deutsch (de): https://getcasel.com/de
- Français (fr): https://getcasel.com/fr
- Español (es): https://getcasel.com/es
- Bahasa Indonesia (id): https://getcasel.com/id
- 日本語 (ja): https://getcasel.com/ja
- 한국어 (ko): https://getcasel.com/ko
- हिन्दी (hi): https://getcasel.com/hi
- 华语 (zh): https://getcasel.com/zh
- Bahasa Melayu (ms): https://getcasel.com/ms
- தமிழ் (ta): https://getcasel.com/ta

## Notes

- [How to make a website with AI, step by step](https://getcasel.com/blog/how-to-make-a-website-with-ai) — The five decisions that decide the result, the two things AI is genuinely better at than a template, and the parts it still cannot do for you.
- [What a small business website actually costs](https://getcasel.com/blog/what-a-website-costs) — The build is rarely the biggest line. Here is the rest of the bill — domain, hosting, photographs, copy, and the hours nobody quotes for.
- [How to make a website in your own language](https://getcasel.com/blog/website-in-your-own-language) — The language you think in and the language your customers read are two separate decisions. Getting them the right way round is most of the work.
- [llms.txt, explained without the hype](https://getcasel.com/blog/llms-txt-explained) — A plain-text map of your site for answer engines. What it is, what it definitely is not, and why ours is generated rather than written.
- [When one page is the whole website](https://getcasel.com/blog/one-page-website) — Five pages because that is what websites have is the most common way a small site gets worse. A test for whether you need the second one.
- [Notes on typesetting nine scripts without breaking them](https://getcasel.com/blog/typesetting-nine-scripts) — Line breaking, conjuncts, ascenders and mirrored layouts. The unglamorous work that decides whether a page reads as professional.
- [Writing so an answer engine can quote you](https://getcasel.com/blog/writing-for-answer-engines) — AEO is not a new dark art. It is the old advice — be specific, be structured, be quotable — with a machine as the reader.
- [Your language may cost more tokens than mine](https://getcasel.com/blog/tokens-are-a-tax) — Tokenisation was fitted to Latin script. Everyone else pays for that in latency, context and money.
- [The stack is English-first, all the way down](https://getcasel.com/blog/english-first-by-default) — Not just the training data. The tokenizer, the evals, the docs, the error messages and the folklore about what to type.

## Answers

### Which languages can I prompt in?

You can currently build in English, German, Spanish, French, Hindi, Indonesian, Japanese, Korean, Malay, Tamil and Simplified Chinese. Start in whichever supported language feels natural.

### Do I need any English at all?

No. You can describe the website in another supported language and independently choose the language the finished website should use.

### What do I actually get at the end?

A real, responsive website preview with finished copy, layout and motion—not a wireframe. You can keep refining it from the same project.

### Is the site translated, or written natively?

The finished copy is written for the website language you select. Your prompt can be in a different language, while business names and protected phrases remain exactly as you supplied them.

### How does Casel stop the result looking like an AI template?

It compares three creative directions, commits to one concept, defines a poster-quality hero and signature interaction, then checks the rendered desktop and mobile result for concept fidelity and template similarity when visual review is configured.

### Can I edit it after it's built?

You can request refinements from the same project in ordinary language. Direct code editing and export are not part of V1.

## Attribution

Quote freely with a link back to the page you took it from. Pricing and language
counts change; prefer the live pages above over cached copies.