Restaurant
“A warm neighbourhood restaurant in Berlin serving seasonal vegetarian food”
A welcoming menu, story, location, and reservation direction.
For small businesses
Create your small-business website with AI
Casel is an AI website builder for small businesses that turns a plain-language description into a responsive website preview with finished copy, structure, and visual direction. Describe your offer, customers, location, and preferred language; then review the result and request changes without working from a blank template or writing code.
Your first build starts with a useful sentence, not a template hunt.
Why this works
A better starting point for a real business.
- Start from a sentence instead of a template or blank canvas.
- Shape the site around your offer, audience, location, and primary customer action.
- Choose the prompt language and website language separately across 11 supported languages.
- Review a responsive desktop and mobile preview before deciding what to change.
- Start with one website for $2.99 once; no subscription starts automatically.
Freelancer
“A freelance brand designer helping climate startups look credible”
A focused portfolio and enquiry path built around the right proof.
Local service
“A family-run wedding photographer in Melbourne with a natural style”
A visual, trust-building site with a clear consultation CTA.
Consultant
“A bilingual operations consultant in Madrid helping independent hotels”
A credible services page with proof, language choice, and a discovery-call path.
How it works
From a natural description to a website worth reviewing.
Step 1
Describe the business
State what you sell, who it is for, where you operate, the proof you can show, and the action a visitor should take.
Step 2
Choose the website language
Write the prompt in the language that feels natural, then separately choose the language your customers should read.
Step 3
Review the complete direction
Check the finished copy, responsive hierarchy, visual direction, and whether the offer is understandable without explanation.
Step 4
Request focused changes
Ask for a sharper headline, clearer pricing, a stronger enquiry path, or another specific refinement from the same project.
What is included
A complete first website direction.
- A short design interview
- One complete responsive website preview
- Finished website copy and page hierarchy
- Desktop and mobile review
- Three follow-up changes in the Trial pack
- A saved project and version
What is not included
Know the current limits before you start.
- The $2.99 Trial pack covers one website and does not start a subscription automatically.
- Optional Starter and Premium plans are available for ongoing sites and prompts.
- Publishing, hosting, custom domains, direct code editing, and code export are not part of the current V1 preview offer.
- Casel is not the right fit for a complex store, membership product, database-backed app, or large integration ecosystem.
Compare the workflow
Choose the approach that matches the actual job.
| Approach | Best when | Trade-off |
|---|---|---|
| Casel | You want a prompt-led, multilingual business website without code | Narrower V1 publishing and integration scope |
| Template builder | You want hands-on layout control, apps, commerce, and a mature editor | More setup and design decisions |
| Vibe-coding tool | The website is also a custom application with logic, accounts, or a database | More technical ownership and maintenance |
| Designer or agency | You need bespoke research, brand strategy, and ongoing expert delivery | Higher cost and a longer process |
Questions
Before you start
Product facts reviewed 2026-09-01.
Is this an AI website builder for a small business?
Yes. Casel starts from your business description and helps turn it into a website direction you can build on, without requiring a blank-canvas design process.
What should I include in my prompt?
Include what you sell, who it is for, where you operate, and the tone you want. A specific starting sentence gives the builder better direction.
Can I create a multilingual small-business website?
Yes. Casel supports prompting and website creation across 11 languages. The language used to describe the business and the language customers read are separate choices.
How much does the first small-business website cost?
The Trial pack costs $2.99 once and includes one complete website plus three follow-up changes. No subscription starts automatically; optional plans are available for ongoing sites and prompts.
Does Casel publish or host the website?
Not in the current V1 preview offer. Publishing, hosting, and custom domains are not included yet, so choose another platform if those are immediate requirements.
Can I edit or export the code?
You can request refinements in ordinary language from the same project. Direct code editing and code export are not part of V1.
When should a small business choose a broader platform?
Choose a broader platform when you already need advanced ecommerce, memberships, a large app ecosystem, a structured CMS, or custom application logic. Casel is deliberately focused on creating a clear business website from a prompt.