Blog
Notes from the Casel team
Read the manifestoTwo kinds of writing here. Practical guides — how to make a website with AI, what one actually costs, how to build in your own language — and working notes on the unglamorous layers underneath: tokenisation, typesetting, evaluation.
Guide8 min
How to make a website with AI, step by step
The five decisions that decide the result, the two things AI is genuinely better at than a template, and the parts it still cannot do for you.
ReadMoney7 min
What a small business website actually costs
The build is rarely the biggest line. Here is the rest of the bill — domain, hosting, photographs, copy, and the hours nobody quotes for.
ReadLanguage6 min
How to make a website in your own language
The language you think in and the language your customers read are two separate decisions. Getting them the right way round is most of the work.
ReadAEO5 min
llms.txt, explained without the hype
A plain-text map of your site for answer engines. What it is, what it definitely is not, and why ours is generated rather than written.
ReadCraft6 min
When one page is the whole website
Five pages because that is what websites have is the most common way a small site gets worse. A test for whether you need the second one.
ReadCraft7 min
Notes on typesetting nine scripts without breaking them
Line breaking, conjuncts, ascenders and mirrored layouts. The unglamorous work that decides whether a page reads as professional.
ReadPractice5 min
Writing so an answer engine can quote you
AEO is not a new dark art. It is the old advice — be specific, be structured, be quotable — with a machine as the reader.
ReadEngineering5 min
Your language may cost more tokens than mine
Tokenisation was fitted to Latin script. Everyone else pays for that in latency, context and money.
ReadPosition6 min
The stack is English-first, all the way down
Not just the training data. The tokenizer, the evals, the docs, the error messages and the folklore about what to type.
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